GROWTH & REDIRECTION: A journal

Latest articles on making big changes, overcoming challenges, energy & burnout, being true to yourself, & creating your ideal career (and life) in a healthy way.

More of a listener type? Tune in to:

available on

Want to make big changes in your life, finally follow your heart and meet your soul, and design a roadmap towards your ideal future, no matter how out of reach it feels?

You’re in the right place at the right time

Yekaterina Benson Yekaterina Benson

Part 3: Women in Leadership: Putting Yourself First and Prioritizing Self Care in a Demanding Job

How do you prioritize yourself, your health, your emotional wellbeing, and your own needs, while leading a team or a big project? This is a resource for anyone in a tough leadership position, who cares about their people, and wants to help as much as they can. Find ideas for self-care and raising your energy levels in a realistic way during crunchtime at work.

Read More
Yekaterina Benson Yekaterina Benson

Part 2: Women in Leadership: Healthy and Generous Leadership starts with your wellbeing

On navigating layoffs, crisis, and taking care of your team while making sure to prioritize your own needs. This is a message for anyone in a tough leadership position, who cares about their people, and wants to help as much as they can. If you’re burnt out and giving your all to serving your team while trying to get everything done, this is written for you.

Read More
Yekaterina Benson Yekaterina Benson

Women in Leadership: Embracing Evolution & Perspective In Times of Change

On navigating layoffs, uncertainty with AI, leadership stress, restructuring, and other workplace crises.

This is a message for anyone in a tough leadership position. Anyone who cares about other people, and wants to help as much as they possibly can. Who is trying their best to hold everything together, but is on the verge of breaking down on the inside. If you’re navigating a lot of change at work, this is written for you.

Read More
Yekaterina Benson Yekaterina Benson

What you “DO” vs who you “are”

The way we talk about ourselves reinforces what we believe about ourselves. A thought that gets repeated gets cemented in the brain. The more we use “what we do” to describe “who we are,” the more our brain gets used to that idea being the truth. But it’s not. Not the full truth.

Read More
Yekaterina Benson Yekaterina Benson

A Letter to a Lady Leader

You love all the responsibility, the things you’ve achieved, the projects you get to be in charge of. You want to keep growing, help more people, earn more, create more! It’s exciting. You know that there’s nothing you can’t do. As long as you have the energy to do it all, that is. As long as you have the physical and mental resources for all of it, and as long as the stress and the weight of the work isn’t too overwhelming…

Read More